Step 1: Basics
1. Project Name (50 characters max)
Choose a name that is memorable, clear, and exciting.
Best practice: Use keywords that describe your project’s purpose or industry.
2. Project Tagline (150 characters max)
A short, compelling description of your project.
Best practice: Clearly communicate the value and uniqueness of your idea.
3. Main Project Image
Recommended resolution: 1920 x 1080 px.
Minimum resolution: 640 x 360 px.
File size: Less than 20MB.
Best practice: Use a high-quality, eye-catching image that represents your project.
4. Location
Indicate where your project is based.
This helps potential supporters connect with your initiative.
5. Categories (Select up to 3)
Choose categories that best represent your project.
Best practice: Be specific and accurate to increase discoverability.
6. Tags (Up to 5 keywords)
Select relevant keywords that help users find your project.
Best practice: Use words related to your project’s mission, industry, and audience.
Step 2: Funding
7. Goal Amount
Set your funding goal based on what you realistically need.
Best practice: Consider costs of production, marketing, and platform fees.
8. Launch Date
Choose when your campaign will go live:
Immediate Launch – Goes live as soon as you submit.
Future Launch – Schedule a launch for a specific date.
9. Project Duration
Choose your campaign type:
Fixed-Length Campaign – Runs for a set number of days.
Ongoing (On-Demand) Campaign – Continues indefinitely.
Best practice: Time-limited campaigns tend to drive urgency and more support if you have a sense of urgency when you share it with your friends and family but if you know this is an on-going project, on-demand is best.
Step 3: Story
10. Project Video (Optional but Recommended)
Upload a video explaining your project.
Best practice: Keep it under 2 minutes, showcase your personality, and explain your vision.
11. Project Images
Upload additional images to give more visual context.
Best practice: Show different aspects of your project (e.g., prototypes, behind-the-scenes, progress).
12. Project Story
Tell your journey – Why are you launching this project? Make sure that your Story makes it clear who you are, what you are raising funds for and how the funds will be used. Provide details that will motivate your community to support this Project.
Include:
Your inspiration – How did you come up with the idea?
Progress so far – What have you accomplished?
Your goals – What are you trying to achieve?
Best practice: Keep it authentic, detailed, and inspiring.
13. FAQs (Frequently Asked Questions)
Address common questions before supporters ask.
Best practice: Anticipate concerns about project delivery, timeline, and purpose.
Step 4: Givebacks
14. Givebacks (Rewards for Supporters)
Offer exclusive rewards to backers.
Examples:
Early access to your product.
VIP experiences or behind-the-scenes content.
Limited-edition items.
Best practice: Make givebacks meaningful and relevant.
Step 5: Team
15. Team Members
Add co-creators, collaborators, or team members.
Best practice: Showcase your team’s expertise to build credibility.
Step 5: Launchpad
16. Launchpad Agreement
Review and agree to OLLIN’s Terms of Use.
Best practice: Double-check everything before submitting.
17. Launch Your Project!
Click "Launch" and start engaging with your supporters!
Best Practices for a Successful Project
Keep your campaign page visually appealing – High-quality images and videos make a difference.
Be transparent with your goals and progress – Build trust with your community.
Engage with your audience – Answer questions and provide updates regularly.
Leverage social media and email marketing – Drive traffic to your project.